Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the great national institutions. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to head for two weeks summer holidays on the British shore.
The Holiday Park needed a fairly humble start, basically offering accommodation, entertainment and food under one roof, more often than not on the border of a large conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were quite popular with families searching for cheap holidays, in a time when overseas travel was expensive and unobtainable for a large proportion of the general public.
Nevertheless as overseas travel became more affordable Britain saw the rise of the package holiday in the 70’s and 80’s, which meant that Cornwall holidays no longer offered the value that has been such a unique selling point for many of the popular parks. Together with the new found competition from guaranteed sunlight, cheap accommodation, food and beverage, UK holiday parks came under increasing stress.
The challenging times that faced the sector proved definitely compounded by a shift in perception of this holiday park experience. When you mentioned holiday parks individuals started to think of this popular TV series Hi-de-Hi rather than ending rounds of knobbly knees contests, donkey rides and crimson coat style entertainment. Regrettably combined with cold and windy chalets and indifferent food!
The holiday park has however come a long way since its humble beginnings and in the past ten years the sector has witnessed a huge revolution in the breadth, quality and style of holiday parks available in Cornwall.
Like most UK tourism business the independent and numerous holiday park owners started to see a decrease in the interest within their holiday offering. The park owners came up with numerous solutions to offset the perception and the enhance the standard of the holiday park experience.
Firstly the accommodation was updated. Clients were no longer happy with basic facilities, therefore holiday parks spent countless improving accommodation facilities, from upgrading the standard rooms to developing penthouse apartments with plasma TV’s, four poster beds and room service. This led in holiday parks providing a more upmarket feel to all their accommodation and provided clients with a much greater range of choice.
Second the entertainment offering changed enormously. Some UK parks started to specialise in just offering special entertainment breaks. Leading comedians, shows and musical actions have started to top the invoice and themed weekends specialising in entertainment such as county western, 60’s revivals and dancing and game breaks.
Thirdly the traditional three meals every day that of parks has probably seen the best change. To accommodate to the shift demands of holiday makers an increasing number of parks have started to offer self catering choices rather than providing half or full board and charging extra for foods. A number of the larger chain parks also have gone further and do not offer any catering, just inviting the restaurants and fast food places to supply food on the Park. However, because the parks themselves have diversified, offering different things to various holiday markets, therefore has the catering, plus a few holiday parks now make a virtue of how they offer three best quality foods all day.
One example of a company who remained before the game was Potters Leisure Resort. Since Cornwall’s only Five Star Independent Park they’d long been residing to top quality infrastructure, entertainment and catering along with the initial costs of this project have been rewarded with a reputation for top quality holiday park experience.
But Potters aren’t the only firm offering top quality park style holidays. More and more developments in Cornwall are building the lodge style accommodation away from the traditional holiday park centres of seaside cities. The inland lodge fashion developments have specifically moved away from the’park’ picture and now offer champagne and hot tubs style breaks in a quiet and secluded rural atmosphere. With so much innovation in the industry holiday parks will continue to offer more of what the holidaymaker wants and desires – a top quality holiday experience.
Holiday Parks in Cornwall