Telephone Tracking allows you to track calls out of your website and understand precisely what advertising activity brought them there; whether it was from another website, Google or your paid search effort.
So no longer will you have to guess how your caller has discovered you.
Call tracking is a vital tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to track the calls that relate to their key words, in order to understand which keywords deliver call conversions. Call Conversions Without visibility of telephone conversions, it is simply not feasible to figure out if your investment in the key words on your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions enough?
Most clients are looking to track not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it allows you to realize your ROI for each of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business.