One of the trendiest profession categories to re-emerge in today’s new economy is local SEO and web marketing consultancy.
If you’re even considering about investing into one of the profusion of make money with offline ‘gold’ wealth type products, I strongly advise you not to do so. Until you’ve read this eye-opening study, that is.
I heard tale after storey of ‘everyday’ individuals making $1,500 to $5,000 a day selling their online SEO marketing abilities to local offline companies when I initially started exploring for methods to break into the SEO consultancy sector. I dashed out and bought almost every SEO and consulting workbook, manual, report, and video that claimed to offer ‘insider’ secrets.
But as I got out of the ether and read everything, reality sank in. All of those SEO and consulting services failed to deliver on three major promises.
Failure to recognise such obstacles can result in a great deal of frustration and lost energy. Not to mention the expense of missed chances.
This post addresses the first issue: fast locating high-quality potential SEO clients.
Most ‘offline gold’ SEO methods demand would-be consultants to spend numerous hours hunting down business people they don’t know, don’t trust, or don’t want to speak with.
If you go through the high-rejection motion of cold contacting and pursuing enough total strangers, you’ll soon feel like a gerbil on a treadmill, putting in a lot of effort but not getting anywhere.
How can you get rid of the perception that you’re simply another salesperson?
Before you talk to anyone, you need to find and target high-probability SEO clients.
One option is to go online and look up yellow pages directories. Check as many of the firms in your area’s SEO web rankings as feasible for their potential keyword combinations. Check out how the businesses fare in your city, county, and state. You want to know which sites are well-ranked in terms of SEO and which aren’t.
The easiest approach to locate potential SEO clients who truly require offline services is to automate this process of SEO ranking multiple sites at once. It’s fantastic if you have tools to automate the procedure. However, if you don’t have access to a computer, you may still perform the SEO pre-qualifying stages manually. It’ll simply take a little longer.
“Getting Paid” is a phrase that means “getting paid.”
Some offline consulting programmes advise just walking into any business and asking “How’s business?” in the hopes that the owner would start a grumbling chat about how horrible life is. That, however, is not going to happen.
Only the most miserable and angry customers will reveal the truth to a customer. All other business owners will lie to their consumers to make them believe their company is doing well. So, instead of going out with a huge large check, you walk out with egg on your face and seem like an idiot since you had nowhere to go in the conversation after the owner lied about how amazing the business was.
To walk out with a large fat SEO client check in hand, you must come in with a specific topic to discuss with the company, such as their exact low search engine ranking and proof that you can outperform what they’re already doing.
“There Won’t Be Another Slimy ‘Snake Oil’ Salesman”
After you’ve done your homework and figured out a site’s SEO rating, you’ll need to position yourself to prevent being perceived as an unwanted pest. You want the potential SEO client to think of you as a warm welcome.
How? Not by cold-calling every company in town and attempting to sell your widget to anybody within reach.
Instead, you make sensible contacts with businesses. Determine what’s most essential to them in terms of improving their site’s SEO rating.
And never, ever try to ‘sell’ your services to a company without first confirming that a specific SEO marketing requirement exists.
Because the ‘pitch guy’ method is outdated, you’ll encounter pushback. And it’s connected with the days of snake oil salesmen who promised anything in order to gain a sale, only to rip people off.
Prospects are more knowledgeable than ever before in this day and age. A defence wall rises when a businessperson recognises “sales talk.” They begin to have doubts about you. From the buyer’s viewpoint, your job is to assess the business’s SEO and online marketing needs.
Rather of ‘pitching’ your services, be genuine, truthful, and ethical. Concentrate on really assisting others. This will distinguish you from the rest of the con artists and snake oil salesmen.